Resource mobilization is the key to any organization's need, ability and the desire for implementation of the programmes and achieve targets and goals. 2011 has been a tough year for NGOs across the globe. The nature of work for NGOs is unprofitable and yet targets have to be met. Usually, grants and donations are the only two ways through which a NGO can help the needy, the sick and the poor. However, in the rapidly changing global economic scenario, grants and donations have been cut to a bare minimum. Often, there are riders that come with grants. This makes the work of NGO more difficult in terms of long term planning and implementation
Costs of implementing programmes have tremendously gone up in the last couple of years as well. Often, the programmes have to be trimmed or goals have to be cut down given the constraints of resource mobilisation.
Corporate sector involvement Life Insurance Corporation of India: The LIC through Golden Jubilee Fund has continued its support in the second year after supporting Gwalior branch in previous year. This year LIC has supported for infrastructural development of the Avabai Wadia Health Centre, Mumbai.
"SPARSH" A resource mobilization model : In partnership with the Infrastructure Lease & Financial Services (IL & FS), education department developed the Mobile Learning Programme providing the SRHR information called "SPARSH". SPARSH was launched by DY. Commissioner, Family Planning, Ministry of Health & Family Welfare in Delhi. The entire content is divided into 12 categories through a user friendly menu. The information is provided with the help of pre-recorded messages. In the second phase SMS and the Tele-counseling, will be added at selected locations. Reaching out to an average of 50000 new individuals every month, SPARSH also has helped in generating non-restricted funds to the Association.
Image building and improving visibility In 2011, major emphasis was given on improving the visibility of the association and implementation of communication tools including posters, radio campaigns.
In a project supported by Dutch Government, 10,000 Posters with key SRHR messages for young people were developed in Hindi & English. Standardized signboards for youth-friendly centers were also developed highlighting the services provided at the centre.
Frequently Asked Questions on SRHR were addressed through a Radio Campaign, targeting females in Jaipur, Indore and Jabalpur. All the branches received a number of telephone calls for additional information and for services. Radio Mirchi estimated that the campaign would have reached out to 12.92 lakh people.
World Contraceptive Day (WCD)
Continuing its partnership established in 2010 for spreading awareness on contraception, on World Contraception Day (26th September), BAYER India in partnership with FPA India and FOGSI have developed a communication campaign for world contraceptive day 2011. Café Coffee Day (CCD)
On each of the table in CCD in Mumbai, Delhi, Bangalore and Pune, puzzles were placed giving the messages on contraceptives.
Other initiatives: • Coverage in Jet Wings, October 2011, the monthly magazine of Jet- Airway
• An article on Oral Contraceptive Pills by Dr. Mandakini Parihar was published October 2011 Jet- Airways issue. Logos of all the partnering bodies; FPA India, IPPF, Bayer India and FOGSI were also printed. The magazine was circulated in all the Jet Airways domestic and international flights.
• "All about Contraception" was published and circulated amongst the doctors. The booklet is meant to be kept in the clinics for patients' reference.
Major Donations:Smt. Vimla Manohar Rao Shrikhande has donated her entire movable and immovable property in Sagar District in Madhya Pradesh to FPAI through a will signed on 23rd September 2011. Mrs. Shrikhande is a philanthropist, educationalist and social worker who have devoted her life to the poor.
Goran Grosskopf Family Clinic : The dream of having a second clinic for Pune Branch came true through a donation received from Swedish donor, Goran Grosskopf Family. The Clinic named as "Goran Grosskopf Family Clinic", was inaugurated on 9th August by Dr. Asa Andreasson and Ms. Maria Grosskopf (Daughters of Prof. Goran Grosskopf). The clinic will cater to SRH service needs of vulnerable people reaching out to 19 villages in Mulshi Taluka of Pune through its Mobile Clinic and raise awareness.
The Bruhath Bangalore Mahanagara Palike supported Bangalore branch for adolescent health activities. It awarded Rs.10 lakhs as a response to the proposal submitted by the branch. The State Bank of Hyderabad donated a Mobile Medical Van worth Rs 8 lakhs to Hyderabad Branch. Larsen and Toubro supported with a mobile Clinic worth 24 lacks to the Mumbai Branch along with an entire unit including medical and paramedical staff to cover slum pockets around the AWC.